Privacy Policy

Welcome to Betfair Casino, an independent informational and affiliate resource dedicated to the United Kingdom iGaming market. This Privacy Policy sets out in full detail how our website collects, processes, stores, and protects any information relating to visitors who access our content. We are committed to handling your personal data responsibly and in full compliance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this document carefully before continuing to use our website. By browsing our pages, you acknowledge that you have reviewed and understood the practices described herein. If you have any concerns about how your information is handled, you are encouraged to contact us using the details provided at the end of this policy. We periodically review and update this notice to reflect any changes in our practices or in applicable law, so we recommend revisiting it from time to time.

Information We Collect from Visitors

As an informational iGaming resource, our website does not require users to register, create an account, or submit any personally identifiable details in order to access our content. In the ordinary course of browsing, we do not directly request your name, address, payment information, or any similar personal identifiers. The data we process is limited primarily to non-personal, aggregate, and technical information generated automatically during your visit.

The categories of data that may be collected automatically when you visit our site include your approximate geographic location (derived from IP address, not stored in identifiable form), browser type and version, operating system, referring URL, pages viewed, time and duration of visit, and device type. This technical data is gathered through standard web analytics tools and helps us understand how our content is consumed and how the site performs across different platforms.

In certain circumstances — for example, if you choose to contact us by email or phone — we may receive personal data such as your name and contact details. Any such information is used solely to respond to your enquiry and is not retained beyond the period necessary for that purpose. We do not sell, trade, or lease any personal information to third parties under any circumstances.

Our Use of Cookies and Similar Technologies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function efficiently, to improve user experience, and to provide reporting information to site operators. Our website makes use of cookies for several purposes, all of which are described transparently below. You have the right to manage your cookie preferences at any time, and we outline how to do so further in this section.

The cookies used on our website fall into the following categories:

• Strictly Necessary Cookies: These are essential for the basic operation of the site and cannot be disabled. They include session management and security-related functions.
• Performance and Analytics Cookies: These help us understand how visitors interact with our pages. We use aggregated, anonymised data to improve content and usability. Google Analytics is the primary tool employed for this purpose.
• Functionality Cookies: These remember your preferences (such as language or region settings) to provide a more personalised experience on return visits.
• Targeting and Affiliate Tracking Cookies: Where you follow an affiliate link from our website to a third-party iGaming operator, tracking cookies may be set to record that referral. This is standard practice in affiliate marketing and does not involve the transfer of your personal details.

You may manage or withdraw your consent to non-essential cookies at any time through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and receive warnings before a cookie is stored. Disabling certain cookies may affect the functionality of parts of our website. For guidance on managing cookies across all major browsers and for further independent information, the following resources are available to you:

• www.youronlinechoices.com — A pan-European resource for managing online behavioural advertising preferences and understanding how interest-based advertising works across participating networks.
• www.allaboutcookies.org — A comprehensive, independent guide explaining what cookies are, how they are used, and practical instructions for managing them in your browser.

How We Use the Data We Collect

The information gathered through our website is used exclusively to support the legitimate operation and continuous improvement of our platform. We do not engage in any form of profiling, targeted advertising directed at individual users, or unsolicited direct marketing. Our use of data is strictly limited to the purposes described in this policy.

Specifically, data may be used for the following purposes:

• Analysing aggregate visitor behaviour to understand which content is most useful and how navigation can be improved.
• Diagnosing technical issues, monitoring server performance, and maintaining the security and integrity of the website.
• Tracking affiliate referrals in aggregate form to assess the commercial performance of our partnership arrangements with licensed iGaming operators.
• Responding to direct communications from users who contact us for support, information, or feedback.
• Complying with legal obligations, including responding to lawful requests from regulatory authorities or law enforcement bodies.

We apply the principle of data minimisation throughout our operations, collecting only what is strictly necessary for the purposes identified above. Analytics data is processed in anonymised form wherever technically possible, ensuring that individual users cannot be identified from the datasets we analyse. We do not combine technical data with personal identifiers to create profiles of individual users.

Legal Basis for Processing Under UK GDPR

Under the UK General Data Protection Regulation and the Data Protection Act 2018, any processing of personal data must be justified by a lawful basis. Our website relies on the following legal grounds, each applied to the relevant category of processing activity described in this policy.

Legitimate Interests form the primary basis for our use of analytics and performance cookies. We have a legitimate interest in understanding how visitors engage with our content in order to maintain and improve the quality of our informational service. This interest is balanced against your rights and freedoms, and we consider our use of anonymised analytics data to be proportionate and non-intrusive.

Consent applies to the placement of non-essential cookies, including performance and affiliate tracking cookies. Where required, we obtain your consent prior to setting these cookies and provide you with a straightforward mechanism to withdraw that consent. Consent is freely given, specific, informed, and unambiguous in accordance with UK GDPR requirements.

Legal Obligation may justify processing where we are required to retain or disclose information in response to a binding legal or regulatory requirement. For further information on your rights under UK data protection law, or to raise a concern with the regulator, please refer to the following authoritative resources:

• Information Commissioner’s Office (ICO) — UK GDPR Guidance: The official guidance portal from the UK’s data protection authority, covering lawful bases, consent requirements, and individual rights.
• Data Protection Act 2018 (legislation.gov.uk): The full text of the primary domestic data protection statute as enacted.

Third-Party Services and External Providers

In order to operate our website effectively, we engage a small number of trusted third-party technology providers. These providers may process certain technical data in connection with their services. Each provider operates under its own privacy policy and is subject to applicable data protection law. We have selected these providers on the basis of their reputation, security standards, and compliance track record.

The principal third-party services integrated into our website are as follows:

Our website provides links to and information about licensed iGaming operators regulated by the UK Gambling Commission. We are committed to promoting responsible gambling and only reference operators who hold valid licences from the relevant regulatory authority. For information on the regulatory framework governing online gambling in Great Britain, and for guidance on responsible gambling, please consult the resources below:

• UK Gambling Commission: The statutory body responsible for regulating commercial gambling in Great Britain, including the licensing of online casino and sports betting operators.
• Information Commissioner’s Office (ICO): The UK’s independent regulator for data protection and information rights, providing guidance for both organisations and individuals.

Affiliate Disclosure and Commercial Relationships

Our website operates as an informational affiliate resource within the iGaming sector. This means that some of the links featured on our pages are affiliate links — when you click through to a licensed casino or betting operator and subsequently register and/or deposit, we may receive a commission or referral fee from that operator. This commercial arrangement does not affect the price you pay as a consumer, nor does it influence the objectivity of our editorial content.

We are transparent about the nature of these relationships and clearly label affiliate partnerships where relevant. Our editorial recommendations and reviews are based on independent assessment criteria, including licencing status, game selection, bonus terms, and customer support quality. We do not accept payment in exchange for positive editorial coverage, and our affiliate relationships do not compromise the integrity of the information we provide to our audience.

Affiliate tracking relies exclusively on cookie-based identifiers. No personally identifiable data is shared with affiliate network providers or iGaming operators as part of the tracking process. The commission tracking mechanism records only that a referral originated from our website; it does not transmit your name, email address, or any other personal detail.

Data Security Measures

We take the security of all data associated with our website seriously and have implemented a range of technical and organisational measures to protect against unauthorised access, disclosure, alteration, or destruction. Our website is served exclusively over HTTPS using SSL/TLS encryption, ensuring that data transmitted between your browser and our servers is protected in transit.

Access to administrative systems and analytics dashboards is restricted to authorised personnel only and is protected by strong authentication controls. We regularly review our security posture and apply software and infrastructure updates promptly to address known vulnerabilities. Our hosting environment is provided by reputable, enterprise-grade infrastructure providers with established security certifications.

We adhere to the principle of data minimisation, ensuring that we do not collect or retain data beyond what is necessary for the purposes described in this policy. Where analytics data is processed, we apply IP anonymisation and aggregate reporting to prevent the identification of individual users. No payment data, health data, or other special category data is collected or processed through this website.

Data Retention Periods

Given the nature of our website as an informational resource that does not require user registration, the volume of personal data we retain is minimal. Analytics data collected through Google Analytics is subject to the data retention settings configured within our account. We have set the retention period for user-level and event-level data to the minimum available setting (14 months), after which it is automatically deleted from Google’s systems.

Any personal data received via direct correspondence — for example, through an email enquiry — is retained only for as long as necessary to resolve the matter in question. Correspondence records are reviewed periodically, and data that is no longer required for any legitimate purpose is securely deleted. Cookie data stored on your device expires according to the timeframes set out in our cookie configuration; session cookies are deleted when you close your browser, whilst persistent cookies expire at the intervals specified during the consent process.

Your Rights Under UK Data Protection Law

As a resident of the United Kingdom, you are entitled to a comprehensive set of rights under the UK GDPR and the Data Protection Act 2018. We are committed to upholding these rights and to responding to any valid request within the statutory timeframe of one calendar month. Where a request is particularly complex or numerous, we may extend this period by a further two months, in which case we will notify you accordingly.

Your rights in relation to personal data processed by or through our website include:

• Right of Access: You may request confirmation of whether we hold any personal data about you and, if so, obtain a copy of that data and information about how it is used.
• Right to Rectification: You may ask us to correct any inaccurate or incomplete personal data we hold about you without undue delay.
• Right to Erasure: Also known as the “right to be forgotten”, this allows you to request that we delete personal data about you where there is no compelling reason for its continued processing.
• Right to Restriction of Processing: In certain circumstances, you may ask us to restrict the processing of your data whilst a dispute about its accuracy or lawfulness is resolved.
• Right to Data Portability: Where processing is based on your consent or on a contract, you may request that we provide your data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests, including the use of analytics cookies, and we will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Rights Related to Automated Decision-Making: Our website does not engage in automated decision-making or profiling with legal or similarly significant effects on individuals.

If you are not satisfied with our response to a data protection request, you have the right to lodge a complaint with the Information Commissioner’s Office. Details of how to do so are available on the ICO’s website at ico.org.uk/make-a-complaint.

Age Restrictions and Protection of Minors

Our website is intended exclusively for adults aged 18 years or over. The iGaming content featured on our pages — including reviews of casinos, bonus offers, and game information — is directed solely at an adult audience in jurisdictions where online gambling is lawful. We do not knowingly collect any data from individuals under the age of 18, and our content is not designed to appeal to minors.

If you are a parent or guardian and believe that a minor has accessed our content or inadvertently submitted personal data to us, please contact us immediately using the details provided at the end of this policy. We will take prompt steps to delete any such data and to prevent further access where technically possible. We strongly encourage parents and guardians to make use of available parental control tools and filtering software to restrict minors’ access to gambling-related content online.

External Links and Third-Party Websites

Our website contains hyperlinks to a number of external websites, including licensed iGaming operators, regulatory bodies, and responsible gambling organisations. These links are provided for informational and navigational convenience, and their inclusion does not constitute an endorsement of the linked site or its content beyond what is explicitly stated in our editorial material.

Once you leave our website by following an external link, you are subject to the privacy policy and data practices of the destination site. We have no control over the content, privacy practices, or data collection activities of third-party websites, and we accept no responsibility or liability in connection with them. We recommend that you review the privacy policy of any external website you visit before submitting any personal information to it.

Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our operational practices, applicable law, or the services we use. When material changes are made, we will update the “Last Updated” date at the top of this page. Continued use of our website following the publication of any revised policy constitutes your acceptance of those changes.

Where changes are significant — for example, where we introduce new categories of data processing or alter the legal basis on which we rely — we will take reasonable steps to bring these changes to the attention of regular users. We encourage you to review this policy periodically to stay informed about how we protect the information associated with your use of our website. The most current version of this policy will always be accessible on this page.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the processing of your data in connection with our website, please do not hesitate to reach out contact us. We aim to respond to all legitimate data protection enquiries within the statutory timeframe. You may contact us through any of the following channels:

• Telephone: 0344 871 0000
• Email: [email protected]
• Postal Address: Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians, SPK1000, Malta

For matters relating to your rights under UK data protection law, you may also contact the Information Commissioner’s Office directly at ico.org.uk.